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Food Quickies is here!

It’s just for you guys looking for some quick fixes of some good healthy food !This show will be your true friend in times when you need to fix an unplanned quick meal and all you have with you are, just a few ingredients and of course, the Food Quickies Show to count on!

We are confident that you will relate to this quick fix recipe show with a touch of humor and spontaneity, which takes you away from your life stress and gives you therapeutic quick food served with lot of humour!

The show hosted by a young working International student metaphorically signifies fusion of cultures at Melbourne and, food being the universal way to a person’s heart helps brings people together!

Some behind the scenes for you !!

To gift your life with this amazing digital show,we all : Mona. Angela,Andy and Shakun , set out to achieve our deadlines as we discussed and planned.

so you can make out from the schedule as below on what kind of efforts went into creating this just for you! I can just say that creating this was’nt a quickie!:)

Week of 1 September 2014: Planning and Pre Production: Location, Props, Costumes. Storyboard, Treatment note,Equipment,Crew)

Week of 8 September 2014: Rehearsals, Music Production, Icon design, shoot

Week of 15 September & Week of 22 September 2014: Editing, Patch Shoot, Graphics work

Week of 29 September 2014: First cut sharing with Tutor (week 11 of class)

Week of 6 October 2014: Feedback inclusion

Week of 14 October 2014: Social Media Build up to launch

Week of 20 October 2014: Launch of Food quickies show

Along the way,we encountered hiccups owing to a team member not contributing. So the rest three of us folded our sleeves and decided to make the project happen against all odds in both the pre-production stage and the production stage.! Isn’t that actually what life is all about?!! This way this project gave us a live experience of handling unforeseen and unplanned hindrances and the challenges which come along with it.Nothing is simple as they say! We had to change the shoot venue too and were obliged by a friend in last minute to give us their kitchen. A big thanks to them all once again!

A day before the shoot, I created the prop list and went for shopping along with Andy.All the cooking ingredients and ofcourse the Chef’s hat had to be bought.I also briefed Yuri , our chef on the script on this day itself.So he had time to familiarise himself with the script in advance.He was kind enough to bring along an awesome chef hat with him which we used for the shoot.I rehearsed the entire script with Yuri at least three times along with one round of timed rehearsal. As the director of the project, I could actually feel the pressure on me! With every shot Angela took, I was confident that we were doing a fair job! ! Post the shoot,I treated the entire crew with Food Quickies Pizza and smoothies.

Once the video was shot though with a delay due to reasons mentioned already shared, we begun editing the videos. We had too much to do given the submission pressure and team dynamics, we did not spend enough time on creating super quality edits. This is one area which we have learnt cannot be a Quickie! Angela could’nt agree more with me! She was full time on it! Then the music mixing was done which was last minute.Though I had created a soundtrack, but we used another ! Shakun put the music and the team credit piece last minute.This is one aspect which we could have done better.We apologise for having missed out on our ackowledgement of Yuri’s name in our video.

The Icon used to represent food quickies was something on which considerable time was spent. Infact it underwent many iterations and changes. The final one looks nowhere near what we began thinking with! This is something that brought us joy!

Food Quickies Icon

We had a well thought of implementation strategy. We used the video teasers and the icon teaser as part of a very impactful pre launch stage.

Pre launch : teasers on what are we ? Telling people that we are coming soon.

https://www.facebook.com/foodquickies/photos/pb.387708984713523.-2207520000.1414124597./394732107344544/?type=1&theater

We followed this with videos on the second day.

https://www.facebook.com/video.php?v=394771970673891&set=vb.387708984713523&type=2&theater

This was for three days of high impact cross promotion across social media. which gave us excellent results across Social Media. We learnt that even today, most people may not be on twitter or instagram but they are surely on facebook. Having found this out , we decided to focus our efforts on Facebook with some presence across communities and groups on twitter and instragram. In two days we got almost 71 likes.The stats are as below:

Stats of our pre launch of food Quickies

https://www.facebook.com/video.php?v=395062480644840&set=vb.387708984713523&type=2&theater

Now for the launch. We launched by embedding the video and we are here for you!…..

https://www.youtube.com/watch?v=1UfAGWNtFs0&feature=youtu.be

The Social Media success is something we are extremely proud of ! The numbers speak for themselves.This is something which I was very passionately driving myself along with the team.

We plan to expand our community of all you believers and followers by constantly remaining engaged by consistently posting fresh, intriguing food quickies content to ourFood quickies social media pages on Facebook, Twitter and Instagram and our blog, which still needs a lot of work as we speak.We have also joined a few of you on the quick recipes & recipes Twubs and will be closely interacting with you there!

We have lots of stuff stored in our kitchen just for everyone : Some amazing videos and recipes.So remember to stay connected with us, which we will share with you over the next few days!

Keep watching coz now you are tuned into life with Food Quickies.

Signing off till you get ready for the next food quickie:)

Post going through all the readings and examples shared along with online research on social media, I would like to share that I realized that the Social Media Strategy must necessarily have three aspects, namely:

It must help us to market our Project
It must help us get an entry into the community of people who are interested in food and quick recipes.
It should help us share our project for people to view or experience it.

So what better than applying my learnings to the Social Media Strategy for our Digital Story! Let me illustrate my grasp through application to our digital story project.

Therefore, any strategy we decide to choose and implement for our digital story project, a quick food recipes show called FoodQuickies, must have the above three aspects.

1.Now, let me address the first aspect of marketing our digital story. Given the success of social media vehicles such as Blog, Facebook, Twitter, Instagram and U-tube, we have decided to post and create a buzz about Food quickies through these vehicles. Food quickies social media pages will be created on Facebook, Twitter and Instagram.

We will upload a photo of Food Quickies icon along with a short description about Food Quickies so that the followers know the content.We will hashtag Food Quickies and hashtag quick recipes too in all our posts across social media.

There will be need for continuous updates on these. We will use these social media to launch, engage and present the Food Quickies Show. Initiated by video launch on YouTube and our Blog called Food quickies, food quickies social media pages on Facebook, Twitter and Instagram will carry all messages related to Food Quickies.

We will have to keep a close watch on the participation on our Food Quickies Social pages and it’s mentions(#foodquickies) on other social media pages. It’s critical to note here that our brand mentions on other social pages will only happen once we have joined and become an integral part of the quick recipe community/interest group.

Alongside, we will encourage people to share on Fb and also retweet about Food Quickies.

2.Now let’s look at the second aspect of getting an entry into the community of people who are interested in food and quick recipes. In this, as I understood, the clear way for us is first connect with them by being a part of their network and then engage with them by sharing regular updates. They are very important set of people as they act as key influencers of the community/interest group of quick recipes.

So, how to do this ?

We will research the social media networks for all groups which are interested in this theme of #quick recipes.
We will join their FB groups, which are active on the theme of quick recipes.
Do a search on twitter with #quickrecipes and start following them.

By doing this, we are actually infiltrating these networks and creating engagement with our key influencers.

We will also do some trending analysis from these social conversations on selected hash tags of quick recipes. We will ask fans/groups to tell us what they want from foodquickies. This will also help us immensely in step 3 of managing content and cross-pollinating our Food quickies presence in Social Media Space.

3.We should know that while we are clear on which Social media to use and which communities to be part of. It is equally important to create highly engaging content and also manage it. Make sure that there is cross-pollination amongst the social media. I have decided to keep the following in mind:

We will use hash tags : By using #foodquickies, #quickrecipes we will figure in the related search engine, category messages and key words with chosen Hash tags.

Examples say for Instagram: Choose a good photo, which is the icon for food quickies. We will add our blog address and Facebook page URL. It’s important to synchronise this with the digital story twitter account.

We also activated the geo-location on Instagram since we want to show people that food quickies is just like Melbourne: a fusion pot of cultures and we stand for quick food recipes with extensive food fusion. What is we decide to open a restaurant from same address; the people will know where to locate us! Future thinking!!Have a weekly contest of pictures of foods with quick food recipes on Instagram.

We also decided to put some “behind the scenes making of Food Quickies” on U-tube.We will update these links on twitter and facebook.

On Twitter, we will focus on targeted tweets to related networks. Join the twub of quickrecipes.

Creating brandvocates for Food quickies

Content should be such that it encourages sharing amongst people. We will ask people to like and share our FB updates and retweet about us.

We will do two contests. There will be an exciting pre-launch activity: a week before the launch: food quickie icon contest where we will ask fans to guess the name of the show by sharing only the icon and other clues.Second contest will be Post launch, when people will be invited to share their pictures and recipes. Hence, this will encourage sharing and enhance engagement with Food quickies.

I am confident that by closely connecting across the above mentioned tri-connects of social media, we will achieve success in marketing, creating engagement and building community brandvocates for Food Quickies on social media.