Food Quickies is here!
https://www.youtube.com/watch?v=1UfAGWNtFs0&feature=youtu.be
https://www.facebook.com/foodquickies?fref=nf
http://foodquickies.wordpress.com/
http://instagram.com/p/uhbHe_H5RP/?modal=true
http://instagram.com/food_quickies
It’s just for you guys looking for some quick fixes of some good healthy food !This show will be your true friend in times when you need to fix an unplanned quick meal and all you have with you are, just a few ingredients and of course, the Food Quickies Show to count on!
We are confident that you will relate to this quick fix recipe show with a touch of humor and spontaneity, which takes you away from your life stress and gives you therapeutic quick food served with lot of humour!
The show hosted by a young working International student metaphorically signifies fusion of cultures at Melbourne and, food being the universal way to a person’s heart helps brings people together!
Some behind the scenes for you !!
To gift your life with this amazing digital show,we all : Mona. Angela,Andy and Shakun , set out to achieve our deadlines as we discussed and planned.
so you can make out from the schedule as below on what kind of efforts went into creating this just for you! I can just say that creating this was’nt a quickie!:)
Week of 1 September 2014: Planning and Pre Production: Location, Props, Costumes. Storyboard, Treatment note,Equipment,Crew)
Week of 8 September 2014: Rehearsals, Music Production, Icon design, shoot
Week of 15 September & Week of 22 September 2014: Editing, Patch Shoot, Graphics work
Week of 29 September 2014: First cut sharing with Tutor (week 11 of class)
Week of 6 October 2014: Feedback inclusion
Week of 14 October 2014: Social Media Build up to launch
Week of 20 October 2014: Launch of Food quickies show
Along the way,we encountered hiccups owing to a team member not contributing. So the rest three of us folded our sleeves and decided to make the project happen against all odds in both the pre-production stage and the production stage.! Isn’t that actually what life is all about?!! This way this project gave us a live experience of handling unforeseen and unplanned hindrances and the challenges which come along with it.Nothing is simple as they say! We had to change the shoot venue too and were obliged by a friend in last minute to give us their kitchen. A big thanks to them all once again!
A day before the shoot, I created the prop list and went for shopping along with Andy.All the cooking ingredients and ofcourse the Chef’s hat had to be bought.I also briefed Yuri , our chef on the script on this day itself.So he had time to familiarise himself with the script in advance.He was kind enough to bring along an awesome chef hat with him which we used for the shoot.I rehearsed the entire script with Yuri at least three times along with one round of timed rehearsal. As the director of the project, I could actually feel the pressure on me! With every shot Angela took, I was confident that we were doing a fair job! ! Post the shoot,I treated the entire crew with Food Quickies Pizza and smoothies.
Once the video was shot though with a delay due to reasons mentioned already shared, we begun editing the videos. We had too much to do given the submission pressure and team dynamics, we did not spend enough time on creating super quality edits. This is one area which we have learnt cannot be a Quickie! Angela could’nt agree more with me! She was full time on it! Then the music mixing was done which was last minute.Though I had created a soundtrack, but we used another ! Shakun put the music and the team credit piece last minute.This is one aspect which we could have done better.We apologise for having missed out on our ackowledgement of Yuri’s name in our video.
The Icon used to represent food quickies was something on which considerable time was spent. Infact it underwent many iterations and changes. The final one looks nowhere near what we began thinking with! This is something that brought us joy!
We had a well thought of implementation strategy. We used the video teasers and the icon teaser as part of a very impactful pre launch stage.
We followed this with videos on the second day.
https://www.facebook.com/video.php?v=394771970673891&set=vb.387708984713523&type=2&theater
This was for three days of high impact cross promotion across social media. which gave us excellent results across Social Media. We learnt that even today, most people may not be on twitter or instagram but they are surely on facebook. Having found this out , we decided to focus our efforts on Facebook with some presence across communities and groups on twitter and instragram. In two days we got almost 71 likes.The stats are as below:
https://www.facebook.com/video.php?v=395062480644840&set=vb.387708984713523&type=2&theater
Now for the launch. We launched by embedding the video and we are here for you!…..
https://www.youtube.com/watch?v=1UfAGWNtFs0&feature=youtu.be
The Social Media success is something we are extremely proud of ! The numbers speak for themselves.This is something which I was very passionately driving myself along with the team.
We plan to expand our community of all you believers and followers by constantly remaining engaged by consistently posting fresh, intriguing food quickies content to ourFood quickies social media pages on Facebook, Twitter and Instagram and our blog, which still needs a lot of work as we speak.We have also joined a few of you on the quick recipes & recipes Twubs and will be closely interacting with you there!
We have lots of stuff stored in our kitchen just for everyone : Some amazing videos and recipes.So remember to stay connected with us, which we will share with you over the next few days!
Keep watching coz now you are tuned into life with Food Quickies.
Signing off till you get ready for the next food quickie:)
monamediamantras 