Post going through all the readings and examples shared along with online research on social media, I would like to share that I realized that the Social Media Strategy must necessarily have three aspects, namely:
- It must help us to market our Project
- It must help us get an entry into the community of people who are interested in food and quick recipes.
- It should help us share our project for people to view or experience it.
So what better than applying my learnings to the Social Media Strategy for our Digital Story! Let me illustrate my grasp through application to our digital story project.
Therefore, any strategy we decide to choose and implement for our digital story project, a quick food recipes show called FoodQuickies, must have the above three aspects.
1.Now, let me address the first aspect of marketing our digital story. Given the success of social media vehicles such as Blog, Facebook, Twitter, Instagram and U-tube, we have decided to post and create a buzz about Food quickies through these vehicles. Food quickies social media pages will be created on Facebook, Twitter and Instagram.
We will upload a photo of Food Quickies icon along with a short description about Food Quickies so that the followers know the content.We will hashtag Food Quickies and hashtag quick recipes too in all our posts across social media.
There will be need for continuous updates on these. We will use these social media to launch, engage and present the Food Quickies Show. Initiated by video launch on YouTube and our Blog called Food quickies, food quickies social media pages on Facebook, Twitter and Instagram will carry all messages related to Food Quickies.
We will have to keep a close watch on the participation on our Food Quickies Social pages and it’s mentions(#foodquickies) on other social media pages. It’s critical to note here that our brand mentions on other social pages will only happen once we have joined and become an integral part of the quick recipe community/interest group.
Alongside, we will encourage people to share on Fb and also retweet about Food Quickies.
2.Now let’s look at the second aspect of getting an entry into the community of people who are interested in food and quick recipes. In this, as I understood, the clear way for us is first connect with them by being a part of their network and then engage with them by sharing regular updates. They are very important set of people as they act as key influencers of the community/interest group of quick recipes.
So, how to do this ?
- We will research the social media networks for all groups which are interested in this theme of #quick recipes.
- We will join their FB groups, which are active on the theme of quick recipes.
- Do a search on twitter with #quickrecipes and start following them.
By doing this, we are actually infiltrating these networks and creating engagement with our key influencers.
We will also do some trending analysis from these social conversations on selected hash tags of quick recipes. We will ask fans/groups to tell us what they want from foodquickies. This will also help us immensely in step 3 of managing content and cross-pollinating our Food quickies presence in Social Media Space.
3.We should know that while we are clear on which Social media to use and which communities to be part of. It is equally important to create highly engaging content and also manage it. Make sure that there is cross-pollination amongst the social media. I have decided to keep the following in mind:
We will use hash tags : By using #foodquickies, #quickrecipes we will figure in the related search engine, category messages and key words with chosen Hash tags.
Examples say for Instagram: Choose a good photo, which is the icon for food quickies. We will add our blog address and Facebook page URL. It’s important to synchronise this with the digital story twitter account.
We also activated the geo-location on Instagram since we want to show people that food quickies is just like Melbourne: a fusion pot of cultures and we stand for quick food recipes with extensive food fusion. What is we decide to open a restaurant from same address; the people will know where to locate us! Future thinking!!Have a weekly contest of pictures of foods with quick food recipes on Instagram.
We also decided to put some “behind the scenes making of Food Quickies” on U-tube.We will update these links on twitter and facebook.
On Twitter, we will focus on targeted tweets to related networks. Join the twub of quickrecipes.
Creating brandvocates for Food quickies
Content should be such that it encourages sharing amongst people. We will ask people to like and share our FB updates and retweet about us.
We will do two contests. There will be an exciting pre-launch activity: a week before the launch: food quickie icon contest where we will ask fans to guess the name of the show by sharing only the icon and other clues.Second contest will be Post launch, when people will be invited to share their pictures and recipes. Hence, this will encourage sharing and enhance engagement with Food quickies.
I am confident that by closely connecting across the above mentioned tri-connects of social media, we will achieve success in marketing, creating engagement and building community brandvocates for Food Quickies on social media.
monamediamantras 